WheelChariot, Inc.
Role: CEO & Co-Founder
Organization Type: Accessibility Consulting & Tech Platform
Location: Atlanta, GA (National Scope)
Date: June 2022 – Present
Organization Type: Accessibility Consulting & Tech Platform
Location: Atlanta, GA (National Scope)
Date: June 2022 – Present
Overview
WheelChariot is a purpose-driven accessibility consultancy and tech platform helping businesses and public venues become more inclusive for individuals with disabilities. As CEO and Co-Founder, I’ve built the company from the ground up—developing our brand, launching a digital platform, and securing high-profile partnerships across the country.
Our consulting practice specializes in accessibility audits, education, and strategic planning for museums, zoos, and cultural institutions. I also oversee development of a mobile and web-based rating system that empowers users in the disability community to review businesses based on their accessibility.
Responsibilities
- Strategic Growth & Sales: Built and manage a national pipeline, doubling ARR year-over-year with active clients in 5+ states
- Accessibility Expertise: Lead accessibility audits and certification efforts for museums, zoos, historical sites, and visitor attractions
- Product Development: Guide UI/UX direction for the WheelChariot platform, including a public-facing business review feature
- Brand & Marketing: Direct brand identity, web design, social media, and outreach to drive visibility in the accessibility and inclusion space
- Client Collaboration: Work with clients such as the Georgia Aquarium, St. Augustine Alligator Farm, and TVRM Railroad Museum to support accessibility improvements and public recognition
Highlights
📈 Doubled annual recurring revenue and built a sustainable B2B pipeline from scratch
🌍 Led certification projects in 5+ states and counting
🧩 Launched a scalable consulting model blending audit, education, and strategy
Casi
Role: Director of Marketing / GTM Strategy Lead
Organization Type: Workforce Technology Startup
Location: Remote / Atlanta, GA
Date: November 2022 - Present
Organization Type: Workforce Technology Startup
Location: Remote / Atlanta, GA
Date: November 2022 - Present
Overview
Casi is an early-stage AI-powered platform revolutionizing workforce communication through SMS-based automation. Designed to improve shift management, internal messaging, and employee engagement, Casi offers a streamlined, mobile-first solution for industries like staffing, logistics, and hospitality.
As Marketing Director and GTM strategist, I’ve led the commercialization of Casi’s product, transitioning it from internal use to market-ready SaaS. My focus has spanned go-to-market planning, sales enablement, content marketing, and digital strategy—laying the foundation for lead generation and scalable growth.
Responsibilities
- Go-To-Market Strategy: Developed and implemented Casi’s commercialization plan to prepare the product for launch across new industries and clients
- Digital Marketing: Created and executed content and campaigns across web, LinkedIn, and email to generate B2B awareness and educate prospects
- Sales Enablement: Built pitch decks, one-pagers, explainer visuals, and messaging frameworks to support outbound and inbound sales efforts
- Positioning & Branding: Shaped core messaging to resonate with decision-makers in staffing and hourly workforce industries, emphasizing ROI, ease of use, and AI advantages
Highlights
🚀 Launched Casi’s GTM strategy from internal pilot to scalable commercial offering
🧠 Built brand identity and voice to align with early adopters in staffing and workforce operations
📈 Created marketing materials and digital funnels that supported lead gen and product onboarding
🤝 Enabled sales teams with modular content and templates to personalize outreach
TeamWRX Staffing
Roles: Marketing Assistant → Assistant Director of Marketing → Director of Marketing
Organization Type: Contract Staffing Agency
Location: Atlanta, Savannah, Dallas-Fort Worth
Date: May 2021 – Present
Organization Type: Contract Staffing Agency
Location: Atlanta, Savannah, Dallas-Fort Worth
Date: May 2021 – Present
Overview
TeamWRX Staffing is a high-performing contract staffing agency headquartered in Atlanta, Georgia, with expanding operations across the Southeast and Texas. I began my journey as a Marketing Assistant and advanced through leadership roles to become the Director of Marketing, overseeing the full scope of marketing strategy and execution across the company.
During my tenure, I’ve driven rapid growth in brand awareness, engagement, and operational alignment by managing everything from social media strategy and email marketing to video production, web management, blog copywriting, sales enablement, and internal communications. My approach integrates creativity, performance tracking, and collaboration across departments, helping TeamWRX thrive as both a recruitment engine and a national player in the staffing industry.
Responsibilities & Key Contributions
📈 Director of Marketing (Oct 2022 – Present)
- Lead company-wide marketing strategy, integrating social, web, email, video, print, and traditional media into unified campaigns
- Achieved a 344% increase in TikTok likes, 100% boost in LinkedIn engagement, and over 2.8 million video views across platforms in 2024
- Manage internal and external communications, enhancing company culture and client relationships through storytelling, brand values, and regular content
- Oversee SEO, UX, and content for the website, helping improve applicant conversions and lead generation
- Build and lead cross-functional campaigns that support sales goals, community engagement, and geographic expansion
🎯 Assistant Director of Marketing (Jan 2022 – Oct 2022)
- Launched new platforms including TikTok and YouTube, aligning with emerging content trends to reach new audiences
- Designed print and digital materials to support recruitment initiatives, helping branches increase applicant flow
- Supported the development of a consistent brand identity as TeamWRX scaled, including visual and written standards across departments
🚀 Marketing Assistant (May 2021 – Jan 2022)
- Modernized the brand voice and aesthetic as an entry-level designer and strategist
- Boosted Instagram content interactions by 200%, increased Facebook followers by 25%+, and drove up engagement on LinkedIn and Twitter
- Produced graphics, wrote social captions, supported email marketing, and contributed to internal and client-facing video projects
Highlights
📊 Oversaw a multi-platform content strategy that reached over 2.8 million video views in a single year
🛠 Built scalable systems for content planning, performance tracking, and brand consistency across locations
🌍 Supported national expansion through targeted marketing strategies for new cities and regional teams
✍️ Authored blogs, newsletters, and campaigns spotlighting employees, clients, and industry trends
Georgia Tech Residence Hall Association (RHA)
Role: Public Outreach Manager
Organization Type: Student Government / Campus Housing Association
Location: Georgia Institute of Technology | Atlanta, GA
Date: July 2020 – December 2020
Organization Type: Student Government / Campus Housing Association
Location: Georgia Institute of Technology | Atlanta, GA
Date: July 2020 – December 2020
Overview
The Georgia Tech Residence Hall Association (RHA) supports and enhances residential life on campus by promoting student engagement, leadership, and advocacy. As Public Outreach Manager on the Executive Cabinet, I played a key role in crafting and distributing communications across social platforms and digital media.
One of my primary responsibilities was reviving and expanding the Buzz About Project, a student-spotlight initiative designed to celebrate the voices and stories of Georgia Tech residents. I led the content strategy, wrote student profiles, and launched the Buzz About Project Podcast, creating a multimedia outlet for community storytelling.
Responsibilities
- Social Media & Communication: Collaborated with the Director of Communications and Executive Board to promote RHA events, initiatives, and student resources via Instagram and other platforms.
- Buzz About Project Leadership: Took over and rebranded the Buzz About Project blog, creating written features and managing the editorial calendar.
- Podcast Production: Developed, hosted, and edited the Buzz About Project Podcast, interviewing Georgia Tech students and amplifying diverse voices from the campus community.
- Content Strategy: Balanced written, audio, and visual storytelling to drive engagement and awareness among Georgia Tech residents.
Highlights
🗣 Launched the Buzz About Project Podcast, combining written and audio content to increase student engagement
✍️ Authored and published student features on the Buzz About blog site
📢 Amplified outreach across multiple platforms to connect with over 8,000 on-campus residents
Georgia Tech Police Department (GTPD)
Role: Social Media & Field Reporter
Organization Type: Campus Public Safety Department
Location: Georgia Institute of Technology | Atlanta, GA
Date: January 2020 – April 2021
Organization Type: Campus Public Safety Department
Location: Georgia Institute of Technology | Atlanta, GA
Date: January 2020 – April 2021
Overview
The Georgia Tech Police Department is committed to the safety, service, and support of the Georgia Tech community. I joined the department’s Social Media Team as both a Social Media Reporter and Field Reporter, helping evolve the department’s digital presence to better connect with students across multiple platforms.
My work focused on transforming GTPD’s brand voice to be more relatable, engaging, and informative while maintaining the authority and clarity essential to a public safety organization. I also assisted in the early stages of The Buzz Fuzz—GTPD’s podcast initiative to provide updates, safety education, and behind-the-scenes insights.
Responsibilities
- Social Media Management: Designed and posted daily content for Instagram, Facebook, Twitter, and Reddit.
- Brand Development: Helped evolve the department’s voice to be more student-centered, increasing reach and relatability without compromising trust.
- Content Creation: Wrote captions, designed graphics, and brainstormed future content strategies and campaigns.
- Community Impact: Contributed to a significant increase in student engagement with GTPD’s channels, resulting in improved campus awareness and safety outreach.
- Podcast Prep: Supported initial planning and creative direction for GTPD’s podcast, The Buzz Fuzz.
Highlights
📈 Increased follower count and student engagement across all platforms
🎨 Created daily branded graphics to support safety campaigns, community spotlights, and emergency alerts
🎙 Helped launch internal content plan for The Buzz Fuzz, including segment ideas and guest prep materials
Tangle Labs LLC.
Role: Marketing & Design Contributor
Organization Type: Student Startup
Location: Georgia Institute of Technology | Atlanta, GA
Date: Fall 2019 to Spring 2020
Organization Type: Student Startup
Location: Georgia Institute of Technology | Atlanta, GA
Date: Fall 2019 to Spring 2020
Overview:
Tangle Labs LLC is a Georgia Tech-based startup that developed Tangle, a mobile and web application designed to help students network based on shared interests and project needs. Created by and for college students, the platform aimed to make collaboration and team-building on campus more intuitive and interest-driven.
I contributed to the app’s early marketing efforts by producing both digital and print media for its initial launch campaign. My work helped establish brand awareness and drive student engagement in the crucial pre-launch and beta phases.
Responsibilities:
- Launch Media Production: Designed posters, flyers, and digital ads to build anticipation across Georgia Tech’s campus.
- Social Media Assets: Created graphics for Instagram and Facebook to support Tangle’s digital presence.
- Campus Engagement: Collaborated with the Tangle team to distribute materials across campus and target key student groups.
- Brand Alignment: Worked with developers and founders to ensure visual assets matched the app’s UI and messaging tone.
Night of Worship at Georgia Tech (GT NOW)
Role: Marketing Co-Chair
Organization Type: Student-led Religious Event
Location: Georgia Tech | Atlanta, GA
Date: Fall 2019 to Fall 2020
Organization Type: Student-led Religious Event
Location: Georgia Tech | Atlanta, GA
Date: Fall 2019 to Fall 2020
Overview:
Night of Worship at Georgia Tech was a student-initiated event aiming to create a welcoming, non-denominational worship experience for all students, regardless of religious affiliation. As Co-Chair of the Marketing Team, I was responsible for leading the brand identity, outreach strategy, and design execution for both digital and physical assets.
Responsibilities:
- Brand Development: Designed the official event logo and brand identity, establishing a consistent visual tone for all materials.
- Social Media Strategy & Execution: Managed and created content for Instagram, including countdown posts, worship leader features, and motion graphics.
- Fundraising & Merchandise: Designed custom event t-shirts and stickers
- Collaboration: Worked cross-functionally with other student leaders to align messaging, promotion timeline, and event goals.